Saturday, May 27, 2006

With Jalapeños...

One of the most sublime bits of humor yet to come along is Burger King’s newest commercial for its Texas Double Beef Burger.

Not only is the whole pitch a piece of Madison Avenue genius, it is also a slap in the jaw at feminist ideology. If you don’t recognize it, the tune is the anthem of women’s liberation, “I Am Woman Hear Me Roar” recorded by Helen Reddy in 1972.


I am woman, hear me roar
In numbers too big to ignore
And I know too much to go back an' pretend
'cause I've heard it all before
And I've been down there on the floor
No one's ever gonna keep me down again

CHORUS


Oh yes I am wise
But it's wisdom born of pain
Yes, I've paid the price
But look how much I gained
If I have to, I can do anything
I am strong (strong)
I am invincible (invincible)
I am woman

You can bend but never break me
'cause it only serves to make me
More determined to achieve my final goal
And I come back even stronger
Not a novice any longer
'cause you've deepened the conviction in my soul

CHORUS

I am woman watch me grow
See me standing toe to toe
As I spread my lovin' arms across the land
But I'm still an embryo
With a long long way to go
Until I make my brother understand

Oh yes I am wise
But it's wisdom born of pain
Yes, I've paid the price
But look how much I gained
If I have to I can face anything
I am strong (strong)
I am invincible (invincible)
I am woman
Oh, I am woman
I am invincible
I am strong

FADE
I am woman
I am invincible
I am strong
I am woman


Here are real men finally dropping their “chic-food” patience while at the same time they are not putting it over on the women. Women, graze on greeneries and teensy portions if you want to, but give the guys something solid and enough to eat now and again! Men and women have different appetites and different appetite needs. In 1:01 min Mad Ave admits what the Dogmatic Feminists refuse to: Men and women are different. To top it of, this is all done to the same tune that women marched to against men. This is priceless.

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